Hispanics use and trust Hispanic newspapers for content and advertising.
  Permission marketing – Hispanics Readers pick up their newspapers and look forward to the advertising.
  Hispanic Newspapers have an IMPACT on the entire family. Directly connecting with relevant local “news and information they can use”.
  Newspapers are a “welcome guest” in a home, newspaper advertising and inserts are more likely to be seen and read.
  Hispanic growth will continue on a healthy pace.
  The younger Hispanic demographics offer big opportunities for businesses to grow.
  57% of all USA Hispanic Households use at least one Hispanic newspaper weekly.
  The Hispanic market is a proven economic contributor. (Size and buying power)
  Growing population provides new revenues and profits.